Planning your website

This guide covers the planning stage of building your website including identifying your target audience, choosing a domain name and hosting, drawing site maps/ wire frames and conducting competitor research.

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Building your website

This guide will introduce you to the concepts behind building a web site, looking at the different software available, using HTML & CSS and writing a basic web page.

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Marketing your website

This guide will provide you with practical online and offline marketing ideas you can apply to drive traffic to your site covering search engine optimisation, pay per click advertising, affiliate marketing, directories, Email marketing, advertising networks, social media, PR and print advertising.

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Improving your website

This guide will introduce you to the methods, tools and resources available for you to analyse your website and use that data to make it even better, including web analytics, heat maps, user feedback and testing & optimisation.

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